LinkedIn users can sign up for the service for free, but they also have the option of upgrading to a premium account. How many people pay for LinkedIn Premium accounts? users with bachelor's degrees or above made up around 60 percent of the total user base. market as an example, over half of all LinkedIn users came from high-income households. Furthermore, LinkedIn is more popular with men, who accounted for 57.2 percent of worldwide users as of January 2022. LinkedIn members are predominantly aged 25 to 34 years, making up almost 60 percent of the platform’s user base. With 87 million users, India is the second-largest market for the platform, followed by Brazil, with 54 million users.Īs members of LinkedIn can conduct job searches and make business connections, it is no surprise that it is popular amongst people seeking to start their professional careers. In the U.S., there were approximately 190 million LinkedIn users as of April 2022. The company is owned by Microsoft, is located in Sunnyvale, California, and Ryan Roslansky is the current CEO.Īlthough used around the world, LinkedIn finds its largest user base in the United States. Alongside the opportunity to make business connections and research companies, LinkedIn offers a job search board and a social media-style news feed.
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